Designing Mobile Applications in a Facebook World

Joe watches his son totally immersed in his video games, his daughter spending hours on Facebook, and his wife extensively using Word and Excel to write her reports and manage household budgets. He wonders why the mobile application his team built doesn't seem to work as smoothly as those used by his family, and why the field technicians are still choosing to use the old desktop application instead of the new handheld one.

“Why are some of the users abandoning our mobile application so quickly even though the business case for mobilization was so strong?”, Joe wondered.  

Joe is not alone.  According to Gartner, “Through 2010, 40% of application failures will be usability-related, rather than functionality-related.” *

Join Sybase iAnywhere's usability and human factors expert for a complimentary webcast designed to help you conquer usability issues with building mobile applications.  During the webcast we will provide tips and techniques to help ensure your mobile application supports and impresses your end users as much as those applications used by Joe’s family.

Date: Thursday, December 4, 2008
Time: 2 p.m. EST

Register now to learn how to make your mobile applications more usable.  

*Gartner Research Report:  "Usability Services are the Next Offshore Frontier", Partha Iyengar, July 8, 2008